Q4 2020 US Android Market: Top Drawing & Coloring Apps Performance

As the year 2020 drew to a close, the US Android market for drawing and coloring applications saw varying trends in user engagement and downloads. Data provided by Sensor Tower offers a closer look at the performance of the top 5 apps in this creative niche.

Beresnev Games' Gallery: Color by number game experienced a rise in revenue from $21K to $31K at the start of Q4, followed by fluctuations and closing the quarter at roughly $24K. Downloads peaked at 9K in late October and gradually decreased to 4.6K by year-end. Weekly active users saw a high of 90K in late November, with a slight drop to 71K at the end of December.

The Oakever Games' Paint by Number: Coloring Game showed an impressive revenue jump from $12K to $28K over the quarter. Downloads surged to 89K during the last week of December, a significant increase from the 53K at the quarter's start. The app's weekly active users grew from 477K to 548K, marking a strong finish to the year.

X-FLOW's Happy Color®: Coloring Book saw its revenue grow from $5.9K to $16K during Q4. The app's downloads reached a high of 95K in the final week of December, up from the initial 85K. The weekly active users peaked at 1.2M in late November, maintaining around 1.1M active users as the quarter concluded.

Inertia Software's Cross-Stitch World had a stable revenue pattern, with a notable spike to $12K in the last week of December. However, the app saw no new downloads recorded throughout the quarter. Weekly active users exhibited a slight decline from 9.4K to 7.2K.

Lastly, the Recolor app Recolor - Adult Coloring Book observed a steady revenue, ending the quarter at $8.7K. Downloads decreased from 5.7K to 4K, while weekly active users showed a downward trend from 19K to 17K over the same period.

For more detailed insights and data on the performance of these applications, Sensor Tower's comprehensive analytics platform can be explored.